Banking FinTech & Financial Services

A closer look at the action behind the action on a large scale TVC production

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Campaign Name:

Coronation | Brand TVC (BTS)

Client:

Coronation & Ogilvy

The Challenge:

Get ready for an exclusive, behind-the-scenes adventure of Coronation's blockbuster TV commercial of 2021. We were given the golden ticket to the Willy Wonka factory of advertising magic! Our mission? Capture every intricate detail, from the creative thinking to the mind-boggling processes that bring this production to life. We immersed ourselves in lights, camera, action, armed with our cameras and a thirst for uncovering the secrets behind this advertising masterpiece. Like detectives, we pieced together the puzzle of creativity, talent, and stunning set designs. It was an exhilarating whirlwind, capturing the sweat, laughter, and dedication that creates a visual feast for all. Buckle up, as we take you on a rollercoaster ride through the inner workings of a production that will leave you in awe. Witness the magic unfold as we reveal the wizardry behind Coronation's epic TV commercial. Trust us, this behind-the-scenes adventure is not to be missed!

The Insight:

Get ready for a wild ride through the magnificent madness of a 6-day shoot. Pulling off a production of this magnitude is no easy task. It's like orchestrating a symphony of creativity and logistics that requires months of preparation for a seamless execution. Our cameras acted as secret agents, capturing every moment, detail, and stroke of genius that brought this epic operation to life. From brainstorming to late nights of planning, we documented it all. We witnessed the inner workings of a well-oiled machine, where magic unfolded before our eyes. Our task required ninja-like precision and magician's finesse, and we were up to the challenge. So fasten your seatbelts for an adventure showcasing the dance of creation, preparation, and execution that made this shoot a masterpiece. Get ready for a rollercoaster of emotions, laughter, and breathless excitement. Dreams come true, and we're here to bring them to life. Let's go!

The Solution:

The Impact:

Collaborating With:

Ogilvy